By Vijayrajkumar (COO & Co-Founder, Ziggers) • February 2026 • 6 min read
Walk into any event venue, logistics warehouse, or catering setup in Chennai, and the labor force was almost certainly coordinated through an unmonitored WhatsApp group. While WhatsApp is zero-friction to start, it possesses zero accountability. Employers post shift timings and rates; workers RSVP with thumbs-up emojis; on the day of the event, up to 45% fail to show up.
When building Ziggers, our first realization was that neither party trusted the other. Employers feared paying for workers who would leave midway; workers feared not getting paid after completing their shift. We structured the platform around geo-fenced check-ins and escrow locks: the employer deposits the shift wage into escrow upfront, and the worker receives payout upon verified supervisor sign-off.
Rather than spending capital on Facebook or Google ads, we went directly on-site to university campuses and vocational centers across Chennai. By engaging high-intent students seeking flexible weekend earnings and guaranteeing same-day payout settlements, we generated organic marketplace density.
Vijayrajkumar is a Chennai-based Chief Operating Officer & Co-Founder at Unfounded, Ziggers, and LoopMemory, operating across gig-economy marketplace mechanics and persistent AI context infrastructure.